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    <loc>https://www.samcrewswritesads.com/work</loc>
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    <lastmod>2026-07-23</lastmod>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work</image:title>
      <image:caption>Animated email blast</image:caption>
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      <image:title>Work - CIMZIA New Campaign Launch</image:title>
      <image:caption>For the final year of its exclusivity, UCB’s CIMZIA requested a new HCP campaign focusing on its fast and flexible treatment experience. The result was a first-of-its-kind campaign that steered away from the “happy patient” trope and highlighted the benefit to the HCP practice itself. Blown out tactics included a refreshed website, print collateral, and the above sizzle reel for UCB’s annual sales meeting.</image:caption>
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      <image:title>Work - National Postal Forum Invitation: Potential Customers</image:title>
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      <image:title>Work - IN Connected Marketing Homepage</image:title>
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      <image:title>Work</image:title>
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      <image:title>Work - Mamba :30</image:title>
      <image:caption>:15 second ads created to lead into one another for an “endless moment of chill”. And check out the BTS reel we made at the clients request!</image:caption>
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      <image:title>Work - Landing Page</image:title>
      <image:caption>Teaser landing page lightly introduces the campaign</image:caption>
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      <image:title>Work</image:title>
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