Our challenge was to define a well-loved European children’s candy for an adult American audience. We learned our target group was busy hustling and turned to Mamba when they needed to chill and recharge.

For 2023, we tapped created a campaign that started with the place they rely on for a moment of chill: TikTok. Leveraging the repeating loop trend at the time, we showed no matter where you are - your chill is waiting.